Use Alexa to Boost Your Advertising Revenue

Ok, so you’ve set up your blog, experimented with Google AdSense and decided that you can easily earn more than Google will ever pay you.

Lots of folks sell advertising space on their blogs.  You are thinking that perhaps you should too.   There are lots of ways to attract advertisers and quantify for them the impact that purchasing an ad on your blog will bring.

Your Alexa Rank is one way to communicate to potential advertisers your relative traffic amounts and it could help them decide how much to spend with you.  And a higher Alexa Rank means you can price your ad higher.

How do you find your Alexa Rank?  Each site has one. To look up yours, visit Alexa’s Site Info.  Type in your blog’s address in the site lookup field and look at all the info about it.  Isn’t that cool?!

Improve Your Site’s Alexa Rank

Now that you know what your rank is, how do you increase it in order to attract more advertising income?

• First and foremost, you need to bring in more visitors and more page views.  Easy, right?  Whatever.
• Alexa calculates its rank based on visits made by people with the Alexa toolbar installed in their browser.  If you don’t have this toolbar installed, you can’t help bring up your rank, or the ranks of sites you want to support.
• The benefit of using this toolbar is that can view your rank anytime you look at your website, and you can watch it grow bigger and bigger.  You can also view the rank of other websites, which might contribute to determining whether the info on the site is credible.  You will also be able to link to related sites if you see something that you like.

There are a couple of things to keep in mind about the Alexa Rank.

• Smaller numbers are better.
• The larger the number, the less credible the rank.  Large numbers mean that Alexa doesn’t have much info to estimate where your website compares to others.
• Even if you have a higher number that might not be completely accurate, it will give potential advertisers a benchmark to judge your site with.  And the trending info that it provides over a period of time is helpful too.
• It is super easy to increase your rank when the number is huge.
• The lower your number gets, the harder it is to increase it.

So, go install that Alexa toolbar now. It’s free and will allow you to cast your vote for websites that you believe are worthy of support, including your own.

And I’m curious to see what your results are. The Texas Chicks Alexa Rank has increased a good bit lately, and I suspect that part of the reason for the increase is that I installed the toolbar.  I’d love to hear if any of you experience the same growth!

Texas Chicks Disclaimer:  I am not affiliated with Alexa, have not received review products from them and haven’t received any advertising revenue from them.