Contests and giveaways are huge in the blog-o-sphere right now. What’s so great about them? Well, for vendors, they’re a relatively inexpensive way to market products on a grassroots level. And for bloggers, there’s nothing like giving away free stuff to send traffic to your site.
Jennifer of The Days I’ll Remember sent me an email asking how to find companies willing to sponsor contests on blogs. Here are a few of my ideas:
- Become an expert about products related to your blogging niche.
- Get to know products created by mom and pop businesses and stay at home moms.
- Start small. If you blog about beauty products and ask Revlon or Estee Lauder for freebies to give away on your blog, you’ll probably get laughed at. That is, you’ll get laughed at if you can actually find a real person to address your question to in the first place. On the other hand, the lady down at the local farmers market who sells organic moisturizer just might love some free advertising.
- Start with products you already use. Send an email to the contact person at this company, link to your blog, discuss your traffic and demographics and offer to host a contest promoting their product their product that you love. If you think they need it, remind them about what mommy bloggers can do for a product!
- Next, contact other producers in your niche. Tell them about your blog and how you can help them promote their products. Describe Success Stories from other contests you’ve hosted.
- Let the vendors know how you will promote their products. How many times will you mention the contest on your website? Will you link to your contest on other websites that catalog freebies and giveaways? Will you encourage people to promote the contest using social media like Facebook and Twitter? Will you display images of the products you’re promoting?
- If you haven’t used the product yet, think about your wording. Are you comfortable speaking positively about a product you haven’t used yourself? Will you mention to your readers that you haven’t used it? If I’m not familiar with a product or am working with a company that I haven’t developed a relationship with, I request a non-returnable review copy of each item that I give away so that I know what I’m talking about when I’m writing.
- If you’re offering a physical product, have the vendor keep it until it’s time to send it to the winner. That way, you avoid the shipping costs.
With good content and super giveaways, before you know it you will have built up lots of traffic and marketers will be proactively contacting you about hosting contests!
Speaking of Contests. . . .
Visit Jen’s Photo Mojo Grand Opening. She’s giving away a monopod right now and has more contests to come this month!
And, KJude’s Take Some Old Skin (And Make It Better), the source for information about natural skincare for the, ahem, generationally-challenged, is partnering with MyChelle Dermaceuticals for a month-long test of MyChelle’s products on 4 women of varying ages and skin types. Watch the before, during and after progress of real women (photographed by yours truly) using MyChelle’s products and enter to win a MyChelle Sampler Kit.
And last but not least, don’t forget to enter the Texas Chicks contest for a $25 Amazon gift certificate!